April 6, 2018
Lifestyle brand adds new licensees for bottoms and watches.
Idea House will manufacture a line of chino-style pants and shorts in a variety of colors, as well as jeans that will debut in department and specialty stores in spring 2016; and Zeon Worldwide, part of the Herald Group of companies, will create Psycho Bunny-branded timepieces that will launch at retail in spring 2016.
"Psycho Bunny has long-earned distinction in the marketplace for its ability to redefine the classics with inimitable wit and peerless quality, giving tradition an updated edge and passionate style," says Stone Newman, president, global consumer products, GBI. "Through these new partnerships with Idea House and Zeon we are now allowing our consumer to augment their wardrobe with bottoms and watches."
GBI is continuing to expand the Psycho Bunny brand into additional product linesworldwide including outerwear, woven shirts, active wear and athleisure, bags and luggage, women's and children's activewear, accessories, fragrance and electronics.
In North America, the brand's current roster of licensees includes Leg Resource (hosiery), S3 (footwear) and JRM Accessories (headwear), all of which will be introducing products to consumers in fall 2015.
GBI is also developing the brand internationally, particularly in Asia and Latin America, to complement existing Psycho Bunny programs in these territories. The company recently signed an agreement with Itochu for luxury accessories in Japan and with Neroli Group as the brand's core Latin America sportswear distributor.
"We are very strategically working with Genius Brands to expand the Psycho Bunny retail program around the world by aligning with best-in-class partners like Idea House and Zeon that truly understand our customer base, and are able to produce product that truly reflect the style of the brand," says Robert Godley, co-founder, Psycho Bunny.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.