Primark Launches Paddington Collection

has partnered with

The Copyrights Group

(a STUDIOCANAL company) for Paddington baby pieces.  

The collection currently includes three items for babies (newborn to 12 months), featuring the bear in the form of embroidery on the garments, with his name added in red or blue thread alongside motifs of

Paddington’s

favorite London landmarks. 

The pieces, created by The Blues Group, are available on Primark.com and in U.K. stores. 

“Copyrights are absolutely delighted to be partnering with Primark to bring these gorgeous Paddington for Baby pieces to little cubs in the U.K.,” says Rachel Clarke, senior vice president, U.K., licensing and retail, The Copyrights Group.