Precious Moments Baby Apparel Line is Born

Brooks Fitch Apparel Group will create the infant and toddler lines featuring layettes, sleep 'n play, sleepwear, dresses, sportswear and playwear.

"Precious Moments is the most enduring collection of social expression and inspirational images in America," says Eli Safdieh at Brooks Fitch Apparel Group. "The launch of our Precious Moments infant and toddler apparel program is being welcome by both key retailers and existing partners."

Artist Sam Butcher's "teardrop-eye children" illustrations are the center of the Precious Moments brand, appearing on hundreds of giftware and specialty items for more than 30 years.