Leading apparel licensee Poetic Brands has added the international governing body of football, the Fédération Internationale de Football Association (FIFA), to its portfolio of brands.
The new collection from Poetic Brands will feature t-shirts, sweatshirts and nightwear and will launch into U.K. retailers from S/S 2021, featuring the FIFA branding.
“Together with Poetic Brands, we’ll be bringing new energy to FIFA’s beloved historical emblems,” says Sarah Bohner, licensing head, FIFA. “We look forward to helping fans relive and celebrate their favorite tournaments through unique, creative designs.”
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