Collaborative item available now.

License Global

February 29, 2024

1 Min Read
Xbox T-shirt.
Xbox T-shirt. Poetic Brands

Xbox has collaborated with Poetic Brands, a specialist apparel licensee, to launch an exclusive retro-inspired adult’s T-shirt at fashion retailer, Urban Outfitters. The partnership was supported by Xbox’s European licensing agency, Tinderbox, the specialist digital division of Beanstalk. Available exclusively at Urban Outfitters online and in-store across the U.K. and Europe, the tee pays homage to gaming history, featuring the original Xbox logo from the brand’s inaugural console, launched in 2001.  

The shirt is available now. 

 

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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