Poetic Brands Launches Sweet Caroline T-shirts for the World Cup

Specialist apparel licensee, Poetic Brands, has partnered with licensing agent, Sunny Side Up Consulting, a lyric licensing expert, and retailer, Tesco, to produce a range of men’s and women’s T-shirts for England fans during the World Cup. 

The shirts, one red for women and one blue for men, highlight the song, “Sweet Caroline,” and the lyrics, “Good times never seemed so good.” They are available in Tesco Stores. 

Adopted by sports fans around the world, the Neil Diamond song became a hit with supporters of the England men’s team on their way to the final of the Euro 2020 football championships. It then roared on the Lionesses to their historic victory at Euro 2022. 

Fans will now be belting out the song during England games both in Qatar and at pubs and clubs across England, and Poetic is featuring the song on a range of tees during the 2022 World Cup. 

“Sweet Caroline” is written by Neil Diamond and published by Universal Music Publishing Group.“We’re thrilled to be partnering with Poetic and Tesco to bring these wonderful T-shirts to fans all over England during the most important event in world football,” says Michael Gottlieb, founder, Sunny Side Up. “This wildly popular song has gone from strength to strength since its adoption by sports fans – let’s hope our footballers do the same!” 

“Sunny Side Up, with its unparalleled expertise in lyric licensing, is the perfect partner to help us bring these much-loved lyrics to stylish T-shirts during the biggest event in football,” says Anne Bradford, commercial director, Poetic Brands. “Fingers crossed that we’re all still singing ‘Good times never seemed so good’ on Dec. 18!”