PEZ, Bioworld International Ink Sweet Deal

Licensing Link Europe are building up the consumer product program for the PEZ brand across the U.K. and Eire with the most recent licensee, Bioworld International.

The new partnership is targeting online fashion and high street retailers. Apparel and accessories licensee Bioworld International are continuing to develop a range of clothing, bags and accessories for confectionary brand.

"We are delighted to be working with the PEZ brand and look forward to working closely with their creative team to help create a fun, vibrant lifestyle range in keeping with the brand’s own outlook and belief,” says Richard Radford, licensing head, Bioworld International.

The first designs are now launched on www.boohoo.com.  

“We are extremely pleased to have signed Bioworld International as our apparel and accessories licensee for the Pez U.K. programme, getting off to a great start with leading online retailer Boohoo.com,” says Chris Taday, director, Licensing Link Europe. “PEZ is an iconic brand, from the sweet bricks to the dispensers themselves - some great key attributes to develop some outstanding new consumer products.”