PEZ, Bioworld International Ink Sweet Deal

PEZ is making its way to apparel and accessories.

License Global

June 4, 2020

1 Min Read

Licensing Link Europe are building up the consumer product program for the PEZ brand across the U.K. and Eire with the most recent licensee, Bioworld International.

The new partnership is targeting online fashion and high street retailers. Apparel and accessories licensee Bioworld International are continuing to develop a range of clothing, bags and accessories for confectionary brand.

"We are delighted to be working with the PEZ brand and look forward to working closely with their creative team to help create a fun, vibrant lifestyle range in keeping with the brand’s own outlook and belief,” says Richard Radford, licensing head, Bioworld International.

The first designs are now launched on  

“We are extremely pleased to have signed Bioworld International as our apparel and accessories licensee for the Pez U.K. programme, getting off to a great start with leading online retailer,” says Chris Taday, director, Licensing Link Europe. “PEZ is an iconic brand, from the sweet bricks to the dispensers themselves - some great key attributes to develop some outstanding new consumer products.”

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like