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Pangaia Teams with Jaden Smith for Eco Apparel

Jaden Smith’s ethically-sourced water company Just has branched into eco apparel.

License Global

August 20, 2020

1 Min Read
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Pangaia has joined forces with Jaden Smith’s Just water to create apparel that highlights the importance of natural resources like water and the need to protect it.

The collection includes nine of Pangaia’s most-loved items in Just’s signature shade of blue. Items include crop tops, sweatpants and more.

Pangaia and Just aimed to create products for a purpose, rooted in innovation and impact. Pangaia used environmentally friendly dyes and a recycled water system during the dyeing process to use less water and to ensure proper treatment of textile effluents.

Proceeds from this collection will go to the #TOGETHERFUND x WJSFF, a global fundraising campaign to support racial justice work and global COVID-19 relief work. In addition, one Mangrove tree, which can absorb up to 1 ton of CO2 each, is planted for each Pangaia item purchased.

About the Author(s)

License Global

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