One to Watch Finalist Inks Apparel Deals

Lolli Swim unveils deals for footwear, sleepwear and more ahead of its Licensing Expo debut.

Marketing Immersion has signed on two new licensees to develop a variety of apparel items for Butter Love’s Lolli and Sugar Coast brands. Lolli is one of the five finalists for License Global’s One to Watch contest.

ACI International is on board to develop a range of footwear for both the Lolli and Sugar Coast by Lolli brands, which will be available for specialty and mass market retailers.

SBH Intimates, a division of The Moret Group, has also signed on to produce a line of intimate apparel, loungewear and sleepwear for the Lolli and Sugar Coast brands.

Additionally, Lolli recently launched a collaboration with the Museum of Ice Cream pop-up museum in Los Angeles, Calif. The museum features a Lolli celebration room, which is adorned with signature rainbows, neon lights and activities that aim to capture the outdoor beach sensibility of the brand.

“I am so excited to be at Licensing Expo and to be represented by Marketing Immersion. They get my brand, as do ACI, The Moret Group and the Museum of Ice Cream. I am honored to have such creative, quality and established companies join me under the Lolli umbrella,” says Vy Nguyen, founder and chief executive officer, Lolli. “I am just as excited about being a finalist in the License Global One to Watch contest. Keep your fingers crossed for us to win.”

The winner of License Global’s One to Watch contest will be announced on the first day of Licensing Expo, May 23. To see the full list of finalists, click here.