Okay Bears Debuts Apparel with Zara

Web3 project, Okay Bears, has partnered with Zara to launch its first officially licensed apparel collection. The partnership brings the bear characters worldwide with a collection of branded T-shirts. The collection is available on Zara’s website and in more than 1,100 Zara stores across 74 countries. The deal was facilitated by Okay Bears’ exclusive licensing agency, IMG, in partnership with Brand Design.  

 “Our collaboration with Zara opens a gateway to inspire mainstream audiences through the impact of our positive message, ‘We’re all gonna be okay,’” says Suby, co-founder, Okay Bears. “It is a celebration of innovation, culture and the power of community. This partnership also solidifies Okay Bears' presence on a global scale while reinforcing our commitment to offering unique and rewarding experiences for the Okay community.” 
“Okay Bears’ meaningful message and its uplifting community has struck a chord with brands, making it one of the most sought-after names in Web3,” says Desmond Sansevere, senior director, licensing, IMG. “This bold and catchy collection with a fashion powerhouse like Zara is the perfect launch to Okay Bears consumer offerings. It not only provides the Okay community a fun and different way to connect with the project and each other, but also introduces it to new audiences.”