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April 6, 2018
Nine West, a division of The Jones Group, and the fashion magazine InStyle are expanding their limited edition footwear collaboration.
Following on the fall 2013 collection, InStyle for Nine West, the partners are planning two additional lines of shoes and accessories for spring and fall designed in partnership with InStyle editors and are expanding product distribution.
The debut collection was previously limited to select Nine West locations in the U.S. and Canada and saw 90 percent sell-through. The new collections will be introduced to all domestic Nine West doors and in select international markets including Turkey, Canada, Spain and the U.K.
"The InStyle for Nine West partnership represents a combined effort and shared interest to become the ultimate resource for fashion from head-to-toe,” says Erika Szychowski, senior vice president, marketing, The Jones Group. “As Nine West's sole partnership in 2014, we will not only expand and enrich retail presence, but firmly communicate the nature of the collaboration to drive awareness across all platforms."
The spring collection will be available March 7 and will feature 18 shoe styles as well a clutch purse and cuff bracelet. The fall collection will launch in August.
"The InStyle reader loves to shop, and with this collection, we're bringing our high fashion sensibility and style advice to her at the retail touch point,” says Ariel Foxman, editor, InStyle. “The spring collection encompasses the season's essential styles, ensuring there is that perfect sandal or clutch for any of her fashion occasions."
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