Nickelodeon, NFL Team for ‘SpongeBob Squarepants’ Junk Food Collection

The collection is set to launch ahead of the NFL Wild Card Game on Nickelodeon.
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License Global

January 7, 2021


ViacomCBS Consumer Products, Nickelodeon, the National Football League and Junk Food Clothing are teaming up for the NFL x “SpongeBob SquarePants” Junk Food Collection by King Saladeen.

The collaboration will bring to market a collection of apparel designed by popular Philadelphia-based contemporary artist King Saladee. It includes short sleeve t-shirts and hooded fleeces for adults and children by King Saladeen, inspired by the animated duo, SpongeBob SquarePants and Patrick Star with designs and logos of the NFL and its clubs.

“We are thrilled to produce a collection of apparel in partnership with Nickelodeon, Junk Food Clothing and King Saladeen,” says Rhiannon Madden, vice president, consumer products, NFL. “The collection showcases a unique combination of styles and inspirations that will surely excite fans of all ages ahead of the NFL Wild Card Game on Nickelodeon.”

The launch of NFL x “SpongeBob SquarePant”s Junk Food Collection by King Saladeen is in support of the slime-filled presentation

of the NFL Wild Card Game on Nickelodeon, airing Sunday, Jan. 10.

“The partnership between the NFL, SpongeBob SquarePants, Junk Food and King Saladeen represents the best in fan culture,” says Jose Castro, senior vice president, Licensing Collaborations & Specialty Retail, ViacomCBS. “The collection channels the fun, frenetic and fantastical feelings when art, sports and pop culture collide.”

The collection is now available at,,,, participating Lid’s stores, and King Saladeen’s online store.

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