Nick Sends ‘Spongebob’ Down Under

Streetwear and underwear featuring 'SpongeBob' debuts in Myer stores.

Nickelodeon & Viacom Consumer Products has partnered with Australian underwear manufacturer Sojo to launch a new range of men’s X&Y underwear featuring “SpongeBob SquarePants.”

The new range is available now across all 66 stores Myer department stores and online.

Also available now in the men’s department at Myer, is a brand-new of Kenji men’s tees featuring the character, created in a partnership between NVCP and streetwear label Caprice.