License Global
July 15, 2020
The JRL Group has finalized a licensing agreement for a series of merchandise between the National Hot Rod Association (NHRA) and Putnam Brands.
With the NHRA ‘Peddle to the Metal’ Collection, the NHRA and Putnam Brands partnered to launch a line of vintage graphic tee shirts that tap into the history, heritage and brand of NHRA speed and motor culture with a vintage twist.
The neon colorways give the design a circa 1990s feel. The initial run includes styles named 1989 Fall Nationals Phoenix, 1987 Gator Nationals dark spiral wash and 1987 Gator Nationals C/W whitewash. The NHRA Peddle to the Metal Collection is available online at
or in store at Tilly’s locations.
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