NFL Unveils 2023 London Originals Collection with Idris Elba’s Don’t Stop Your Future and Plant Faced ClothingNFL Unveils 2023 London Originals Collection with Idris Elba’s Don’t Stop Your Future and Plant Faced Clothing
Origins: An NFL Collection highlights design talent in NFL event host cities and celebrates local stories and communities.
October 11, 2023
The National Football League (NFL) has revealed the latest instalment of Origins: An NFL Collection, celebrating the 2023 NFL London Games. The program highlights London designers and the communities they support, with the latest collection featuring actor, Idris Elba, and his Don’t Stop Your Future brand, as well as sustainable clothing organization, Plant Faced Clothing.
Both collections draw on the NFL’s uniforms and iconography. The limited-edition capsule drop is a unisex ensemble, including jumpers, sweats and shirts and will be available at the vintage streetwear store Dukes Cupboard in Soho, London.
IElba’s Don’t Stop Your Future’s designs are available in different colors, including black, cream and forest green, with multicolored lettering. Plant Faced Clothing’s shirts and hoodies will be available in cream, black and grey - equipped with playful cartoon-style designs.
“We successfully introduced Origins, the NFL’s grassroots merchandise program spotlighting local design talent, to the U.K. at last year’s NFL London Games,” says Salha Latif, vice president, international consumer products, NFL. “We’re thrilled to be working with purpose-led designers Don’t Stop Your Future and Plant Faced Clothing this season, to showcase their passion for change alongside the NFL’s unique influence on street fashion in the U.K.”
This season’s Origins: An NFL Collection drop is part of NFL’s A Different League campaign, which celebrates the NFL’s influence as a sporting and cultural phenomenon, being dramatically different from anything else you’ll ever experience.
Origins: An NFL Collection will be available at Dukes Cupboard on Oct. 13 and Oct. 14.
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