New Balance, Big League Chew Hit Homerun with Cleats Deal

New Balance has collaborated with the bubble gum company for a line of cleats.
License Global

February 29, 2020

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New Balance and Big League Chew are dropping baseball and softball cleats.

The collection is based on four flavors of Big League chew including original, sour apple grape and blue raspberry. There is one capsule for women and four for men.

“Bubble gum and baseball have always been the perfect pair, and now with New Balance, that includes a perfect pair of shoes,” says Rob Nelson, inventor, Big League Chew. “New Balance has done an incredible job of bringing our iconic Big League Chew characters to life.”

The New Balance x Big League Chew collection is available now at

newbalance.com.

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