New Balance, Big League Chew Hit Homerun with Cleats Deal

New Balance has collaborated with the bubble gum company for a line of cleats.

License Global, Content Editor

February 29, 2020

1 Min Read
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New Balance and Big League Chew are dropping baseball and softball cleats.

The collection is based on four flavors of Big League chew including original, sour apple grape and blue raspberry. There is one capsule for women and four for men.

“Bubble gum and baseball have always been the perfect pair, and now with New Balance, that includes a perfect pair of shoes,” says Rob Nelson, inventor, Big League Chew. “New Balance has done an incredible job of bringing our iconic Big League Chew characters to life.”

The New Balance x Big League Chew collection is available now at newbalance.com.

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About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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