Modelo, Slowtide Head to the Beach

has brokered a deal on behalf of Constellation Brands that will see Slowtide create a line of beach towels and blankets inspired by the Modelo beer brand.

The collection will launch this month at retailers such as Urban Outfitters, independent skate stores, surf shops and on Slowtide’s website. Professional skateboarder Ernie Torres has also been tapped to promote the new products in a viral video called Fighting Spirit.

“We are very excited to bring together Modelo and Slowtide for this collaboration as both brands share the fighting spirit and loved telling Ernie’s story," says Dario Phillips, co-founder, Slowtide.