License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

‘Minions’ Strut on the Runway with Bobby Abley

TAGS: Minions
minionz.png
Illumination’s “Minions” have joined the ranks of London’s high street with U.K. designer Bobby Abley.

Illumination’s “Minions” have joined the ranks of London’s high street with U.K. designer Bobby Abley, who launched a new collection inspired by the animated franchise at London Fashion Week.

The catwalk debut on Feb. 18 is followed by the launch of the Bobby Abley x “Minions” diffusion line that debuts exclusively at Primark stores on Feb. 19, supported by a display window at its Marble Arch flagship, in-store POS and an online and social media campaign.

“Minions” have been put to work on a series of prints including an argyle silk design, denim printed with an op-art “Minions” graphic and a neoprene “Minions” camouflage.

This new partnership sets the stage for Illumination’s new movie, “Minions: The Rise of Gru,” which is set to hit theaters worldwide this summer. 

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish