Midnight Art Department Debuts Capsule Collaboration with Modelo

Midnight Art Department, a Los Angeles-based apparel brand, and Modelo Especial, an import beer brand, have come together to unveil their first collaboration in a deal brokered by The Joester Loria Group.  

“As a designer of Mexican heritage, working with Modelo has always been a dream,” says Shane Gonzales, founder and creative director, Midnight Studios. “As a brand, they continuously uplift Hispanic artists and I’m honored to join the collective. Designing a collection in collaboration with Modelo allowed me to look into my roots and create pieces that felt authentic to both brands.” 

The collaboration draws inspiration from Modelo’s motifs, portrayed on an assortment of apparel and accessories. Throughout the collection Gonzales referenced elements associated with the Modelo bottle and design. From the typography to the lion graphics to the gold trim, Gonzales blended the two brands in the collection’s designs.  

An accompanying social campaign further highlights the community and roots of both brands. Gonzales tapped Mexican photographer, Julian Burgueńo, to shoot the campaign. 

The Midnight Art Department x Modelo Collection is made up of a T-shirt, hoodies, bomber jacket, bucket hat and accessories, including a beer holster, beer sling and butterfly bottle opener. The collection is available for purchase exclusively at Midnightstudios.live.