New apparel range inspired by Modelo bottle graphics.

License Global

April 8, 2022

1 Min Read
Joester Loria Group

Midnight Art Department, a Los Angeles-based apparel brand, and Modelo Especial, an import beer brand, have come together to unveil their first collaboration in a deal brokered by The Joester Loria Group.  

“As a designer of Mexican heritage, working with Modelo has always been a dream,” says Shane Gonzales, founder and creative director, Midnight Studios. “As a brand, they continuously uplift Hispanic artists and I’m honored to join the collective. Designing a collection in collaboration with Modelo allowed me to look into my roots and create pieces that felt authentic to both brands.” 

The collaboration draws inspiration from Modelo’s motifs, portrayed on an assortment of apparel and accessories. Throughout the collection Gonzales referenced elements associated with the Modelo bottle and design. From the typography to the lion graphics to the gold trim, Gonzales blended the two brands in the collection’s designs.  

An accompanying social campaign further highlights the community and roots of both brands. Gonzales tapped Mexican photographer, Julian Burgueńo, to shoot the campaign. 

The Midnight Art Department x Modelo Collection is made up of a T-shirt, hoodies, bomber jacket, bucket hat and accessories, including a beer holster, beer sling and butterfly bottle opener. The collection is available for purchase exclusively at Midnightstudios.live

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like