October 25, 2023
The Levy Group has signed agreements with U.K. heritage menswear brand, Ben Sherman, and American active and outdoor company, Dakine, in a deal inked with parent company, Marquee Brands.
The upcoming Ben Sherman collection will initially focus on golf apparel, showcasing technical performance styles for men. Golf enthusiasts can expect a range of polos, T-shirts, windbreakers, quarter zip performance fleeces, vests, pants and shorts that blend classic Ben Sherman style with performance features.
“We are thrilled to be partnering with The Levy Group for our upcoming sports vertical for Ben Sherman and to expand our extensive product offerings,” says Tim Reid, executive vice president, fashion and lifestyle, Marquee Brands. “Their exceptional reputation and unwavering dedication to quality perfectly aligns with the brand’s growing vision. We are excited to explore more technical and functional styles, delivering apparel that embodies the essence of Ben Sherman while meeting the demands of active individuals. Together, we will create innovative collections that elevate performance and style in the world of sports apparel.”
Dakine’s collaboration with The Levy Group will introduce an extensive range of apparel products for men, women and children. The collection will encompass performance apparel, technical ski and snow lifestyle attire, active and outdoor apparel, base layer pieces and swimwear for all ages.
“We are very pleased to expand our existing partnership with Marquee Brands,” says Michael Fernandez, group president, chief marketing officer, The Levy Group. “Working with two iconic brands in Ben Sherman and Dakine will allow us to continue to expand our existing active and action sports footprint to our customers, allowing us to continue to deliver innovation and excitement to the market.”
The upcoming collections from Ben Sherman and Dakine will launch in 2024.
Read more about:Marquee Brands
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