Macy’s has announced a partnership with Gap to launch an exclusive collection of sleepwear, underwear and intimates for men and women. This first partnership between the two brands blends Macy’s rich heritage and industry expertise with Gap’s legacy of modern American style. The Gap assortment is available to shop at Macys.com, the Macy’s mobile app and in select stores nationwide.
The launch features a sleepwear line, offering a wide variety of men’s and women’s products designed for comfort and style. From pajama sets to loungewear, the assortment ranges in sizes XS-XL.
“Macy’s is excited to partner with such an iconic brand like Gap,” says Rachel Leinwand, vice president, merchandising active, basics, outdoor, Macy’s. “This collection is a great addition to our men’s and women's basics assortments that will provide classic but modern styling with quality fabrics and fit – giving our customers more options to own their style.”
“We are thrilled to launch this collection of Gap sleepwear and intimates exclusively at Macy’s and to extend our customer reach,” says Adrienne Gernand, president, B2B and international commerce, Gap. “This launch is an opportunity to amplify the Gap brand and deliver must-have essentials in comfortable, breathable fabrics to men and women across the U.S.”
Centric Brands will design, produce and distribute the Gap and GapBody sleepwear and intimates assortment sold at Macy’s through a partnership facilitated by Gap’s licensing agency, IMG.
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