Macy’s and Gap Release Sleepwear Capsule

Gap collection will feature men’s and women’s sleepwear and underwear exclusively at Macy’s.

License Global, Content Editor

August 22, 2023

1 Min Read
Loungewear from the Gap x Macy's collection.
Loungewear from the Gap x Macy's collection.Macy's

Macy’s has announced a partnership with Gap to launch an exclusive collection of sleepwear, underwear and intimates for men and women. This first partnership between the two brands blends Macy’s rich heritage and industry expertise with Gap’s legacy of modern American style. The Gap assortment is available to shop at Macys.com, the Macy’s mobile app and in select stores nationwide.  

The launch features a sleepwear line, offering a wide variety of men’s and women’s products designed for comfort and style. From pajama sets to loungewear, the assortment ranges in sizes XS-XL.  

“Macy’s is excited to partner with such an iconic brand like Gap,” says Rachel Leinwand, vice president, merchandising active, basics, outdoor, Macy’s. “This collection is a great addition to our men’s and women's basics assortments that will provide classic but modern styling with quality fabrics and fit – giving our customers more options to own their style.” 

“We are thrilled to launch this collection of Gap sleepwear and intimates exclusively at Macy’s and to extend our customer reach,” says Adrienne Gernand, president, B2B and international commerce, Gap. “This launch is an opportunity to amplify the Gap brand and deliver must-have essentials in comfortable, breathable fabrics to men and women across the U.S.” 

Related:Macy’s to Produce Private Apparel Brand

Centric Brands will design, produce and distribute the Gap and GapBody sleepwear and intimates assortment sold at Macy’s through a partnership facilitated by Gap’s licensing agency, IMG.  

  

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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