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LL Cool J Unveils Apparel Line

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The Rock The Bells line contains hoodies, shorts, and unisex t-shirts.

The Hip Hop is Essential apparel line, launched by musician/actor LL Cool J’s Rock The Bells brand, was created to provide elevated athleisure with pieces ranging from $35-$85.

“I used to rock streetwear all the time because it was comfortable and stylish,” says LL Cool J. “As my life has evolved, the current offerings don’t speak to my station in life. Today’s streetwear doesn’t always fit right and can be too hard to get. I wanted to create something that represents me: high quality, self-assured, versatile and comfortable.”

The Hip Hop is Essential Line has plans to release branded water bottles, towels and candles in the future.

The line is now available to shop at

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