Licensing Matters Brings Harvard and Yale to Jack & Jones

Licensing Matters Global has secured a partnership for Harvard and Yale with the young adult fashion brand, Jack & Jones.   

The agreement, brokered by Licensing Matters teams based in the U.S., and Asia, brings together the two collegiate IPs, and aligns them as a collab fashion collection. 

The two-year agreement will feature several SKUs, specifically designed to appeal to the young-adult Chinese and Asian audience. The range includes jersey wear, shirts, hoodies, sweats, knitwear, cardigans, trousers, jackets and blazers, caps and beanies, as well as shoes and socks.  

“This is a symbiotic partnership for both brands which delivers for both The Ivy League and Jack & Jones,” says Andrew Kwan, executive vice president, Licensing Matters. “Each brand has exceptional integrity, and this plays out in the quality of product at retail with designs which appeal to the fashion-led audience for whom they’re intended. It’s therefore no surprise the collection is already resonating with consumers across the region.”