Levi’s, Netflix Dress Up ‘Stranger Things’

“Stranger Things” snags a new partner with jeans mainstay Levi’s.

License Global, Content Editor

July 3, 2019

1 Min Read

Levi’s has partnered with Netflix series “Stranger Things” on a collection of men’s and women’s products.

The partnership will see Levi’s create shirts, t-shirts, accessories and jeans inspired by the 1980s fashion of the show. Pieces from the collection will also be worn by series characters Eleven and Dustin during the upcoming third season of the show.

“When the ‘Stranger Things’ opportunity slid across my desk, my nose started to bleed,” says Jonathan Cheung, senior vice president, Levi’s. “Being able to work on some of the costumes with their amazing designers was another level of collaboration.”

Levi’s’ partnership with “Stranger Things” adds to a slew of licensing deals ahead of the show’s new season. The Netflix series has also recently collaborated with companies such as H&M, LEGO and Mongoose.

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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