, the two fashion brands are building on the previously made upcycled, rental-only "Ganni x Levi's Love Letter" collection launched in 2020.
"We're huge fans of Ganni's work, and this collaboration was an opportunity to inject their signature and effortless femininity into Levi’s iconic denim, using next level sustainable materials with cottonized hemp,” Karyn Hillman, chief product officer, Levi's, told theHong Kong Tattler
. “We both share a passion for authenticity, originality and sustainability. Ultimately, we set out to inspire authentic self-expression — creating unique and easy pieces that people fall in love with and wear again and again and again.”
Thesecond collaborative effort between the two brands combines their signature design details, with each piece featuring the Levi's x Ganni back patch. The collection includes limited-edition Ganni prints, denim dresses with Peter Pan collars and ‘70s-inspired shapes.
"Working with Levi’s has been so much fun,” Ditte Reffstrup, creative director, Ganni, told theHong Kong Tattler
. “From the moment we met, there was instant chemistry, and we really felt aligned on our visions from the very beginning. The collection is all about timeless pieces that you want to wear over and over again. It’s classic denim with a few playful details that just get even better with time. We hope people will wear them forever.”
The 14-piece collection is available at Levi's Harbour City store now.
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