Lifestyle collection pays tribute to ’90s, western and workwear themes.

License Global

August 9, 2023

1 Min Read
The Lee x Daydreamer collection.
The Lee x Daydreamer collection.Lee Jeans

Lee has announced its first women’s apparel collaboration with Daydreamer, an LA-based female-founded brand known for its vintage-inspired band T-shirts and tops. 

The two brands, rooted in American culture, have joined forces to create a limited-edition capsule that acknowledges the rich history of music and fashion.  

“This collaboration is the first exclusively female for Lee and working with Daydreamer was exciting for the team,” says Betty Madden, vice president, global design, Lee. “Generations of women have worn Lee, from rock stars to moms, cowgirls to college students. Blending our original icons with Daydreamer’s aesthetic creates a very cool fit that will inspire a whole new generation of fans.” 

The collection focuses on women’s tees, crews, sweatshirts, denim jackets and jeans, highlighting three distinctive stories: the nostalgia of the ’90s, the spirit of the West and the craftsmanship of workwear. Top styles include: 

  • Oversized Rider trucker jacket 

  • ’90s Boyfriend crew  

  • Western Tour tee  

  • Western Carol cropped boot  

  • Workwear jean  

  • Workwear Girlfriend tee  

  • Chore jacket  

“We are beyond excited to be offering our first co-branded product collaboration,” says Laura Glover, founder, Daydreamer. “Daydreamer historically partners with icons. To have now co-designed a product assortment with an iconic American heritage brand such as Lee is an incredibly proud moment for me and the brand.” 

Related:Lee, ‘Dragon Ball Z’ Collaborate on First Collection

The Lee x Daydreamer collection is available on both brands’ websites, Lee-owned stores as well as select boutiques and retailers, such as Fred Segal and Revolve. 

Read more about:

Lee JeansNorth America

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License Global

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