Kmart to Launch WWE Line

WWE and Kmart today have teamed up for exclusive children’s apparel line from WWE Superstar John Cena, which will debut this fall in the U.S.

Never Give Up by John Cena will feature shirts, hoodies, pants, shorts, outerwear, headwear and accessories inspired by the current WWE champion.

“The Never Give Up by John Cena apparel line is a lifestyle brand that appeals to those who not only like his style, but are drawn to the positive message he offers,” says Cheryl Olinger, vice president and general merchandise manager, kids’ apparel, Kmart. “Kmart will have the exclusive opportunity to provide merchandise previously available only at WWE events. We believe the line will resonate with many of our current, younger customers while allowing us to reach a segment of John's fan base that may not have shopped at Kmart before.”

The line will be available in Kmart stores and online, as well as on ShopYourWay.com.

“WWE is thrilled to team up with one of the country’s leading retailers and offer millions of fans a full apparel collection inspired by John Cena,” says Casey Collins, executive vice president, consumer products, WWE. “His global appeal fits perfectly with Kmart’s new group of entertainment-driven fashion lines.”