April 6, 2018
New line will include a range of infant offerings inspired by the iconic teething toy.
The two-year deal gives Kissy Kissy the exclusive U.S. rights to produce and sell baby clothes featuring the character.
Set to launch in June 2016, the collection will feature more than 100 pieces including footies, bodysuits, converter gowns, pajamas, accessories and towels in boys, girls and unisex designs.
"We're thrilled to partner with Deliso! Sophie la girafe is a baby registry staple, one that moms love to get and give, and Kissy Kissy fans have a similar devotion to our brand, so together Kissy Kissy and Sophie la girafe will make an irresistible baby gift," says Roxana Castillo, founder and owner, Kissy Kissy. "We can't wait to provide shoppers with a new way to pamper their babies and embrace both brands."
"When we where looking into licensing layette in the U.S., we noticed that Kissy Kissy was also sold in most shops where you'll find Sophie la girafe. We were drawn to KissyKissy because our companies have very similar values. Parents often seek out Kissy Kissy's award-winning styles as they do with our products, and the brand has a strong celebrity following," says Maude Sophie Guerret, licensing coordinator, Deliso, owner of the Sophie la girafe brand. "We feel the combination of Kissy Kissy and Sophie la girafe provides stores with the opportunity to create nice themed corners, featuring two of their must-have brands."
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