Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
January 18, 2024
Yellow Rose by Kendra Scott has announced the launch of its first collaboration with denim brand, Wrangler.
The limited-edition Wrangler x Yellow Rose by Kendra Scott collection features Scott silhouettes and inlaid gemstones, woven together with modern, elevated fits and finishes from the denim brand. This product line presents both jewelry and apparel, a first for the Yellow Rose by Kendra Scott brand, and celebrates ranch culture, the natural environment of the Southwest and the spirit of its hard-working people.
The exclusive collection – which pays homage to Scott’s Texas roots and Wrangler’s Western wear legacy – was designed with turquoise embellishments and embroidered rose motifs to provide western looks. The collaboration showcases jewelry, including necklaces, earrings and a signature bracelet and ring, along with a 13-piece assortment of shirts, jackets, denim and more. Each piece presents a polished and classic cowgirl aesthetic; the styles are meant to be mixed and matched for head-to-toe rodeo-ready looks.
“My heart feels most at home on the ranch and there’s nothing that suits ranch life better than Wrangler,” says Scott, founder, executive chairwoman, Kendra Scott. “I’m so happy to be bringing the iconic look and feel of Wrangler to Yellow Rose by Kendra Scott in a collaboration that helps celebrate the spirit of the American West.”
To create a bright future for the generations of young people who live and love the Western lifestyle Kendra Scott will donate 20% of every purchase price of the Wrangler x Yellow Rose by Kendra Scott Elaina Corded Bracelet to the Kendra Scott Foundation (KSF). KSF gives to partners in accordance with its mission and will direct this donation from Kendra Scott to the National FFA Organization (formerly Future Farmers of America). Separately, Wrangler is also donating $10,000 to the National FFA to support scholarships in connection with this collaboration.
The limited-edition collaboration jewelry will be available at Kendrascott.com and in all Kendra Scott stores; the limited-edition collaboration apparel will be available at Kendrascott.com, Kendra Scott stores at the Fort Worth, San Antonio, Houston and Austin rodeos, and in select stores where Yellow Rose by Kendra Scott is available. Wrangler will also be selling the collection on Wrangler.com and at its two flagship stores located in the Fort Worth Stockyards and in the brand’s hometown of Greensboro, NC.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like