Kellogg’s Announces Peter Alexander Collection

and Australian sleepwear brand, Peter Alexander, have joined forces for their second collaboration. Each pajama set and accessory in the collection is designed to embody the essence of cereal characters and popular cereals. This collection offers a range of sleepwear options for men, women and kids.  

The collection will be exclusively available at Peter Alexander stores and e-store in Australia and New Zealand beginning Sept. 4. Peter Alexander will also highlight the collaboration prominently with in-store displays to amplify the launch. 

The Joester Loria Group

helped broker the deal.