Capsule collection of inclusive women’s fashion will include footwear with new Keds partnership.

License Global

April 28, 2022

1 Min Read
J. C. Penney

J.C. Penney has introduced Marilyn Monroe by J.C. Penney. In a nod to the “Everyday Marilyn,” J.C. Penney designers created wardrobe essentials inspired by the off-screen Monroe – the humanitarian, artist and entrepreneur. Pieces include capri pants paired with crisp shirting and full-skirted sundresses cinched at the waist, offering customers styles that are both timeless and reflect the season’s key trends. 

“Inspired by Marilyn Monroe’s effortless style and fashion legacy, this exclusive capsule collection provides customers with clothing they’ll feel both comfortable and stylish in,” says Val Harris, senior vice president, product design, trend and brand management, J.C. Penney. “Designed for all women who love quality and timeless style, J.C. Penney is pleased to expand its portfolio with this versatile, affordable collection.” 

The 12-piece assortment features a spring- and summer-ready color palette of black, white, coral and navy blue. A special edition of Keds with Marilyn Monroe-inspired design details will be available exclusively at J.C. Penney in late May to complete the collection. 

“We are thrilled to see this collection come to life,” says Dana Carpenter, executive vice president, entertainment, Authentic Brands Group, owner of the Marilyn Monroe Estate. “Marilyn’s fashion legacy continues to influence today’s styles, and these crisp, clean designs really capture the essence of her off-screen persona.” 

Customers can now shop the Marilyn limited-time capsule collection on Jcp.com and in 300 JCPenney locations. 

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JCPenneyMarilyn Monroe

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License Global

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