Capsule collection of inclusive women’s fashion will include footwear with new Keds partnership.

License Global

April 28, 2022

1 Min Read
J. C. Penney

J.C. Penney has introduced Marilyn Monroe by J.C. Penney. In a nod to the “Everyday Marilyn,” J.C. Penney designers created wardrobe essentials inspired by the off-screen Monroe – the humanitarian, artist and entrepreneur. Pieces include capri pants paired with crisp shirting and full-skirted sundresses cinched at the waist, offering customers styles that are both timeless and reflect the season’s key trends. 

“Inspired by Marilyn Monroe’s effortless style and fashion legacy, this exclusive capsule collection provides customers with clothing they’ll feel both comfortable and stylish in,” says Val Harris, senior vice president, product design, trend and brand management, J.C. Penney. “Designed for all women who love quality and timeless style, J.C. Penney is pleased to expand its portfolio with this versatile, affordable collection.” 

The 12-piece assortment features a spring- and summer-ready color palette of black, white, coral and navy blue. A special edition of Keds with Marilyn Monroe-inspired design details will be available exclusively at J.C. Penney in late May to complete the collection. 

“We are thrilled to see this collection come to life,” says Dana Carpenter, executive vice president, entertainment, Authentic Brands Group, owner of the Marilyn Monroe Estate. “Marilyn’s fashion legacy continues to influence today’s styles, and these crisp, clean designs really capture the essence of her off-screen persona.” 

Customers can now shop the Marilyn limited-time capsule collection on and in 300 JCPenney locations. 

Read more about:

JCPenneyMarilyn Monroe

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like