HUF x Goodyear Collab on Apparel

HUF explores the world of Goodyear and its archives with a racing-inspired collaboration.

March 28, 2023

Touring satin jacket from the Goodyear HUF collaboration.Goodyear

Since 1898, tire manufacturer,

, and its Goodyear Blimp and Goodyear Wingfoot logo have become two of the most recognized advertising symbols in the industry. Goodyear routinely ranks in

License Global’s annual Top Global Licensors

Report. Coming this spring, skateboard culture brand, HUF, dives into Goodyear’s rich visual history to create the HUF x Goodyear collection. The deal was facilitated by Goodyear’s exclusive global licensing representative,

IMG

Taking cues from Goodyear’s racing heritage and the Blimp and Wingfoot motifs, the range features pieces including the Touring satin jacket, Circuit rayon woven top, Final Lap football jersey, Touring track pant, graphic T-shirts and various accessories.

The HUF x Goodyear collaboration is available on HUF’s website, HUF flagship stores and select retailers.