HUF explores the world of Goodyear and its archives with a racing-inspired collaboration.

License Global

March 28, 2023

1 Min Read
Touring satin jacket from the Goodyear HUF collaboration.
Touring satin jacket from the Goodyear HUF collaboration.Goodyear

Since 1898, tire manufacturer, Goodyear, and its Goodyear Blimp and Goodyear Wingfoot logo have become two of the most recognized advertising symbols in the industry. Goodyear routinely ranks in License Global’s annual Top Global Licensors Report. Coming this spring, skateboard culture brand, HUF, dives into Goodyear’s rich visual history to create the HUF x Goodyear collection. The deal was facilitated by Goodyear’s exclusive global licensing representative, IMG.  

Taking cues from Goodyear’s racing heritage and the Blimp and Wingfoot motifs, the range features pieces including the Touring satin jacket, Circuit rayon woven top, Final Lap football jersey, Touring track pant, graphic T-shirts and various accessories.  

The HUF x Goodyear collaboration is available on HUF’s website, HUF flagship stores and select retailers. 

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IMGGoodyearNorth America

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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