H&M Announces Next Designer Collab

GLOBAL- Fast fashion retailer H&M is teaming up with high-fashion London designer Erdem for an exclusive collaboration that will hit stories this fall. 

April 6, 2018

H&M Announces Next Designer Collab

Collection from Erdem will include designer’s first-ever line for men.

GLOBAL- Fast fashion retailer H&M is teaming up with high-fashion London designer Erdem for an exclusive collaboration that will hit stores this fall.

Erdem has designed a collection for women and his first-ever line for me that reinterprets the design themes from some of his most celebrated collections, playing with the prints, textiles and delicate craftsmanship that have made his name.

“From the moment we started talking with Erdem about the collaboration, I was captured by his vision. For Erdem x H&M he has created an enchanting world full of beauty, delicacy and rich details. These are special pieces you will want to wear forever," says Ann-Sofie Johansson, Creative Advisor, H&M.

Film maker Baz Luhrmann will bring the collection to life through his unique storytelling style.

“I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection, which I have never done before,” says Erdem. “It’s also such a thrill to work with Baz Luhrmann,

one of the most important storytellers of our time."

The Erdem x H&M collection will launch in select stores and online Nov. 2.

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