Harvard University Partners with Asian Fashion Brand, Gu

Agreement, secured by Licensing Matters Global, will deliver Harvard apparel across mainland China, Hong Kong and Korea.

License Global

January 25, 2023

The Harvard fall/winter collection from Gu. Gu

Licensing Matters Global has secured a new partnership across mainland China, Hong Kong and Korea for its client, Harvard University, a member of the Ivy League. The agreement with young adult, kids’ and family fashion brand, GU, will deliver a Harvard apparel range across the territory.

The fall ’22 and winter ’23 collection, which launched in December, comprises 15+ SKUs and includes a sweat hoodie, sweat dress, padded varsity jacket, sweatpants, sweatshirts, hoodies and pullovers. The range is on sale online and in GU’s shops across the region.

“As we anticipated, the Ivy League has resonated strongly with the fashion-focused Asian audience who embrace institutions that symbolize long-standing American culture,” says Andrew Kwan, executive vice president,

Licensing Matters

. “GU is a perfect partner with its tailored and on-trend collections which align with licensed brands, such as Harvard. We are thrilled to have secured a new, second agreement, with Fast Retailing Co. and, based on

the current success of the AW range, look forward to the Harvard University summer collection this Spring.”