HanesBrands, Georgia Tech Extend Apparel Collab

Apparel line, HanesBrands, and the Georgia Institute of Technology (Georgia Tech), have announced a multiyear extension of their current apparel partnership that gives HanesBrands exclusive rights to Georgia Tech fanwear in the mass retail channel.

Georgia Tech is one of over two dozen elite schools with exclusive mass retail partnerships with HanesBrands, including Florida State, Penn State, the University of Michigan, Clemson University and Auburn University. In addition, more than a dozen leading universities have primary apparel partnerships with HanesBrands, including the University of North Carolina at Chapel Hill, the University of Cincinnati, The Ohio State University and the University of Georgia.

“We are proud to extend our partnership with Georgia Tech, where we’ve enjoyed a long and successful relationship,” says John Fryer, president, licensed sports apparel, HanesBrands. “Georgia Tech’s fans are passionate about their Yellow Jackets, as well as their school colors of white, gold and navy. Fans have voiced their desire for more gold apparel, and we’re working with our retail partners to deliver expanded assortments through our iconic brand offerings.”

The partnership extension with HanesBrands was completed in conjunction with the university’s exclusive licensing agent, CLC.