October 20, 2023
H&M’s latest newborn collection is a collaboration with Sophie la Girafe, the baby brand born in 1961 in Paris. This collection is the first collaboration Sophie la Girafe has ever had with a fashion brand – the toy’s style and design serve as the main inspiration for the collection. The Sophie la Girafe x H&M collaboration launches Oct. 26 online and in selected stores.
As cooler weather approaches, the Sophie la Girafe x H&M collection focuses on cozy layering pieces, hooded details and warmer materials. There are bodysuits, matching bottoms, velour overalls, pajamas, a warm pile jacket, tops and hats. Matching sets include a velour cardigan and bottoms and a knitted jacquard set. And for dressier moments, there’s a dress with a ruffled collar and a polo shirt with a bowtie.
“We’re honored to be the first fashion brand that collaborates with Sophie la Girafe,” says Sofia Löfstedt, head, design and creative, H&M Kids. “The tactility of the iconic toy was the starting point of our designs, which landed in a collection of soft materials, sweet patches and embroidery, and a warm, natural color palette. Each piece is the perfect gift to new parents, but also, because of their timeless designs, can be passed on to other babies so they have a longer life. We’re thrilled with the collection and can’t wait to share it with parents worldwide.”
“Sophie la Girafe is renowned all around the world, so for a fashion collaboration, H&M is a natural choice,” says Stéphanie Arnaud, deputy general manager, VULLI/ Sophie la Girafe. “We both share values around babies’ well-being, quality and style, which really comes through in the collection. We were drawn towards H&M’s approach to circularity and the choice of organic or recycled materials for this collection, as this is also an important approach for the Sophie the Girafe brand. Everything is incredibly thought through, from the clothing designs to the prints – and we love how Sophie has come to life through these garments.”
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