Global Brands Takes on Buffalo

Global Brands Group has signed a long-term licensing deal with the joint venture between Iconix Brand Group and Buffalo International.

April 6, 2018

Iconix joint venture taps Global Brands to expand beyond North America.

Global Brands Group has signed a long-term licensing deal with the joint venture between Iconix Brand Group and Buffalo International.

Founded in Montreal, Canada, 30 years ago, the Buffalo brands are currently distributed through multiple channels including better department stores and specialty stores throughout North America.

This is the second long-term licensing agreement signed by Global Brands in the denim space, following the signing of

earlier this month.

“With the addition of the Buffalo brands, we have taken another significant step to establish Global Brands as a leader in the denim category," says Bruce Rockowitz, chief executive officer and vice chairman, Global

Brands Group. "We are focused on categories where we want to be a key player and achieve scale. Denim is one such category that we are excited about and where we see excellent potential for growth. We’re seeing a revival of denim as a fashion essential and believe that it will continue to trend strongly.”