Global Brands Takes on Buffalo

Iconix joint venture taps Global Brands to expand beyond North America.

Global Brands Group has signed a long-term licensing deal with the joint venture between Iconix Brand Group and Buffalo International.

The partnership, which will extend through 2025, will see Global Brands to design, produce and distribute products for the Buffalo David Bitton brand across core categories. Global Brands will also serve as the licensee for Buffalo International's for i Jeans by Buffalo denim brand.

Founded in Montreal, Canada, 30 years ago, the Buffalo brands are currently distributed through multiple channels including better department stores and specialty stores throughout North America.

This is the second long-term licensing agreement signed by Global Brands in the denim space, following the signing of a similar agreement with the Joe’s brand earlier this month.

“With the addition of the Buffalo brands, we have taken another significant step to establish Global Brands as a leader in the denim category," says Bruce Rockowitz, chief executive officer and vice chairman, Global Brands Group. "We are focused on categories where we want to be a key player and achieve scale. Denim is one such category that we are excited about and where we see excellent potential for growth. We’re seeing a revival of denim as a fashion essential and believe that it will continue to trend strongly.”