The Gendel Girls Adds Marketing Exec

The Gendel Girls, one of QVC’s largest intimate apparel brands, has appointed Umang Shah to the role of acting chief marketing officer.

In his new position, Shah will lead all marketing efforts including advertising, strategic partnerships, social media and public relations at The Gendel Girls.

Prior to joining the company, Shah served as director of digital marketing and marketing innovation at Campbell Soup Company. While at Campbell’s, he led their digital marketing strategy and also oversaw the company’s digital and social media activities and policies, as well as mobile, web, CRM and emerging media activation. Prior, he was director of social media strategy at Walmart and served as a social media strategist for Microsoft.

“We are looking forward to Umang’s many contributions in helping shape our future,” says Kathy Gendel, chief executive officer and founder, The Gendel Girls. “Our company has enjoyed tremendous success on QVC, through which The Gendel Girls have amassed a loyal following of millions of viewers. Umang’s deep experience in marketing strategy and innovation and understanding of the modern consumers’ mindset will prove invaluable as we build on that incredible foundation and take The Gendel Girls brand to the next level.”