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Furby and Cakeworthy Launch Apparel Collection

Fashion collection, inspired by the ’90s/Y2K eras, will feature the classic toy on its apparel.

License Global

January 10, 2024

1 Min Read
Furby bucket hat.
Furby bucket hat.Cakeworthy

Canadian fashion label, Cakeworthy, and Hasbro have released a collection based on the classic toy, Furby. The Cakeworthy x Furby collection will be available Jan. 19 online and at Cakeworthy’s brick-and-mortar location at CF Lime Ridge Mall in Hamilton, Ont. 

The 13-piece fashion line includes an array of accessories featuring Furby, as well as several clothing items including a sweater, T-shirt dress and a sherpa jacket. 

“The Cakeworthy brand thrives off of nostalgia, so this collection truly couldn’t have been a better fit for us,” says Brandon Shedden, founder, chief executive officer, Cakeworthy. “I really wanted to take the icon that is Furby and turn it into a product on a level that we’ve never really hit before. When designing this collection, we essentially asked ourselves, ‘What would FURBY look like if it were a hat or a bag or a jacket?’ That was the vision. This has truly been one of our most ambitious collections to date, including never-before-seen features from Cakeworthy, including 3D elements and even hair. These are things our community hasn’t typically seen from a Cakeworthy item, or really anywhere!” 

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HasbroNorth America

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License Global

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