The new Forever 21 x FUBU collection features branded velour sweatsuits, denim sets, bucket hats and oversized jerseys.
“Like us, Forever 21 is well known for its unique collaborations,” says Daymond John, co-founder, FUBU. “FUBU is a great brand for Forever 21 because of its classic nostalgia that appeals to a broad range of customers. The Forever 21 x FUBU designs capture the historic DNA of the brand and make it current for today’s consumer.”
Following the appointment of retail veteran, Winnie Park, as its new chief executive officer in January, the collaboration is an example of how Forever 21 is driving an omnichannel consumer experience and bringing legacy brands to life for today’s Gen Z consumer.
“Forever 21 is committed to partnering with amazing iconic brands, like FUBU, to bring ourcustomers products and experiences that are unique,” says Winnie Park, chief executive officer, Forever 21. “FUBU’s focus on its heritage and on giving back to the community speaks to our customers on many levels.”
The Forever 21 x FUBU collection will celebrate community with an exclusive launch event on March 19 at the Forever 21 in Culver City, California where a portion of proceeds from all FUBU items sold that day at the location will benefit Boys & Girls Clubs of America’s Venice chapter.
The deal was brokered by The Brand Liaison as th licensing agent for FUBU.
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