Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
October 22, 2018
The HOH Courtside experience will appear in cities across the U.S and will offer exclusive footwear launches and a new “makers” experience with complimentary products by Nike’s family of brands. The first two day pop-up took place in L.A. and celebrated Lebron James' first game as an L.A. Laker.
The launch will also serve as the debut of the new House of Hoops logo.
To coincide with the launch, Foot Locker has also debuted an an AR update to its app dubbed “The Hunt,” which creates a scavenger-hunt-style shopping experience that leads shoppers to limited edition footwear styles, beginning with a chance to but the LeBron 16 King “Court Purple” at stores in L.A.
The HOH experience will also have a presence at 185 House of Hoops locations across the nation.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Seven Frequently Asked Questions About License Global’s Show DailiesMar 1, 2024
The Paddington Bear Experience Comes to LondonMar 1, 2024
Newest Multigenerational ‘Sesame Street’ Fan Products AnnouncedMar 1, 2024
Orange Comet, Universal Announce Roblox ‘JAWS’ ExperienceMar 1, 2024