Fam Launches Bally Exercise Line

An apparel licensee for the brand for almost a decade, Fam recently acquired the U.S. and Canada rights for the property in women’s and men’s apparel, fitness accessories and food and beverage products.

“Over the last 10 years as the U.S. licensee for Bally Total Fitness women’s apparel, we’ve come to appreciate what a perfect fit the brand is for us and our power-brand portfolio,” says Frank Zarabi, chief executive officer and owner, Fam Brands. “Bally Total Fitness is a highly visible and prestigious fitness brand with an enormous following, a brand, in fact, that is tantamount with exercise and a healthy lifestyle. We are ready to expand