Dr. Seuss Expands Canada Licensing

Dr. Seuss Enterprises has expanded its licensing in Canada with new partners in NTD Apparel and Mad Engine.

The new partners will work to develop Dr. Seuss products and sell them across Canadian retailers.

Both new clothing lines feature fan-favorite catchphrases and characters from Dr. Seuss’ work on a host of items including t-shirts, jackets, hoodies, leggings, pants and more.

Mad Engine will release a complete line of Dr. Seuss fashion accessories including headwear, backpacks, fashionable bags and cold weather accessories. It will launch across Canadian retailers including Walmart, Toys ‘R’ Us, TJX, Giant Tiger, DSW and other shops beginning March 2020. The line of hosiery is currently available as of November at select retailers. Product concepts for the rest of the line are currently in the design phase.

Mad Engine boasts over 100 licenses including Marvel, Pokémon, The Simpsons, Disney, Teenage Mutant Ninja Turtles and Fortnite.

NTD is a leading Canadian manufacturer selling Dr. Seuss product including t-shirts, infant body suits, infant sleepers, sweaters and kids and adult sleepwear. The products are available in all retail channels in Canada. NTD has over 30 years of experience in creating licensed goods with partners such as Barbie, DC Comics, AC/DC and Def Leppard.

Mad Engine and NTD are the newest additions to Dr. Seuss’ licensing program. The Dr. Seuss brand extends to products including apparel, cosmetics, personal care and more.

Both full lines of products will be available in Canada starting in 2020.