Disney Channel Star to Launch Apparel

Laura Marano has teamed with Evy of California to release a line of girls’ apparel.

Laura Marano, known for her role as Ally on Disney Channel’s TV series “Austin & Ally,” has paired exclusively with licensee Evy of California to launch a fashion line for girls, ages 4-16.

Firefly Brand Management brokered the deal on behalf of Marano.

The Laura Marano Fashion collection will include sportswear and outerwear and draw inspiration from Marano’s boho-chic style. The collection is slated to hit retailers in Q4.

“We believe the brand vision that Laura Marano and her team have is very much aligned with the needs of today’s consumers,” says Jeffrey Fisher, vice president, licensing, strategic marketing and new business development, Evy of California. “Laura is a super talented young lady with an incredible work ethic. We are working together to develop a year round fashion brand, we couldn’t be more proud to have been selected as her master apparel partner.”