May 8, 2020
has announced its first co-branded line with Disney. The unveiling of the collection marks BoohooMan’s first-ever lifestyle collaboration.
BoohooMan has created an exclusive streetwear collection that champions themes such as nostalgia and escapism. Drawing inspiration from ‘90s streetwear, the pieces bring a sense of what is at the core of street style – simple silhouettes, popping graphics and a mix-match of brands that reflect a culture or movement.
“Fashion and nostalgia have long walked hand-in-hand, and in terms of creating a nostalgic pull, Disney is unrivalled,” says Samir Kamani, chief executive officer, BoohooMan. “Personally, this collection means so much as growing up, my brothers and I were Disney obsessed. We are bringing a BoohooMan style to a character, Mickey Mouse, that is beloved by all. Disney has served as inspiration for both pop culture and fashion, and that is where we, as brands, align. I am so excited to drop this collection.”
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