Devolver Digital Launches Champion x ‘Fall Guys’ Sportswear

“Fall Guys” and Champion have collaborated to launch a capsule collection of branded sportswear.   

The Champion x “Fall Guys” partnership physical capsule collection launches Aug. 31, containing hoodies, T-shirts and joggers, featuring “Fall Guys” imagery in black, white, pink and yellow hues. This collection will be available online and in Champion stores across Europe and the Middle East. Starting Sept 7, Champion outfits will then be available in-game for players to purchase.   

“Devolver’s licensing team is very proud of the collection we have created between Champion and ‘Fall Guys,’” says Fée Heyer, head, global licensing and partnerships, Devolver Digital. “Their talented design and marketing teams have captured the essence of ‘Fall Guys’ in the clothes and marketing initiatives. It’s an outstanding collaboration that shows what can be achieved when you marry a brilliant partner with the ‘Fall Guys’ style guides, which have been designed to allow for the creation of impactful products that are immediately recognizable and loved by consumers.”  

“Champion is very proud of the collection we’ve created with the ‘Fall Guys’ team,” says Chris Haggarty, marketing director, Champion Europe. “With the game’s enthusiastic fanbase, we are super excited about how this project will enable us to connect with a new audience and continue to build relationships within the wider gaming community across Europe. Champion has a unique heritage that spans more than 100 years, and we are delighted to showcase some of our most iconic products within this exclusive ‘Fall Guys’ range for some of the more style-conscious Champions of the future.”  

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