The Champion x “
” partnership physical capsule collection launches Aug. 31, containing hoodies, T-shirts and joggers, featuring “Fall Guys” imagery in black, white, pink and yellow hues. This collection will be available online and in Champion stores across Europe and the Middle East. Starting Sept 7,
outfits will then be available in-game for players to purchase.
“Devolver’s licensing team is very proud of the collection we have created between Champion and ‘Fall Guys,’” says Fée Heyer, head, global licensing and partnerships, Devolver Digital. “Their talented design and marketing teams have captured the essence of ‘Fall Guys’ in the clothes and marketing initiatives. It’s an outstanding collaboration that shows what can be achieved when you marry a brilliant partner with the ‘Fall Guys’ style guides, which have been designed to allow for the creation of impactful products that are immediately recognizable and loved by consumers.”
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