Designer Jason Wu Picks Beanstalk as Licensing Agency

Fashion designer Jason Wu has chosen Beanstalk as his exclusive brand licensing agency.

License Global, Content Editor

June 3, 2019

1 Min Read

Fashion designer Jason Wu has chosen Beanstalk as his exclusive brand licensing agency.

Beanstalk will be responsible for extending the Jason Wu brand into the home goods, fashion accessories, apparel and collaboration markets. The agency will work closely with Wu and his team to identify potential partners across the consumer products space.

“We are truly honored and excited to be working with Jason Wu,” says Allison Ames, president and chief executive officer, Beanstalk. “He has been and continues to be a true changemaker in design and culture. One of the unique qualities about Jason is his business vision and his realistic approach to inclusive fashion that is focused on exquisite quality and craftsmanship accessible to consumers across different channels of distribution. We look forward to developing new and innovative retail partnerships that create more access points for his designs.”

Wu started his fashion house in 2007 with the launch of his first ready-to-wear collection. Since that time, his designs have been worn by public figures such as former First Lady Michelle Obama, Reese Witherspoon, Julianne Moore, Diane Kruger, Liu Wen and Christy Turlington. Wu has also previously developed licensing partnerships for items including scented dolls and digital cameras.

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BeanstalkJason Wu

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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