Designer Jason Wu Picks Beanstalk as Licensing Agency

Fashion designer Jason Wu has chosen Beanstalk as his exclusive brand licensing agency.

Beanstalk will be responsible for extending the Jason Wu brand into the home goods, fashion accessories, apparel and collaboration markets. The agency will work closely with Wu and his team to identify potential partners across the consumer products space.

“We are truly honored and excited to be working with Jason Wu,” says Allison Ames, president and chief executive officer, Beanstalk. “He has been and continues to be a true changemaker in design and culture. One of the unique qualities about Jason is his business vision and his realistic approach to inclusive fashion that is focused on exquisite quality and craftsmanship accessible to consumers across different channels of distribution. We look forward to developing new and innovative retail partnerships that create more access points for his designs.”

Wu started his fashion house in 2007 with the launch of his first ready-to-wear collection. Since that time, his designs have been worn by public figures such as former First Lady Michelle Obama, Reese Witherspoon, Julianne Moore, Diane Kruger, Liu Wen and Christy Turlington. Wu has also previously developed licensing partnerships for items including scented dolls and digital cameras.