Range celebrates museum’s 50th anniversary.

License Global

March 30, 2023

2 Min Read
T-shirt from the Buttercloth x Van Gogh Museum collection.
T-shirt from the Buttercloth x Van Gogh Museum collection.Van Gogh Museum

Buttercloth has collaborated with Van Gogh Museum to launch a limited apparel collection featuring van Gogh’s artworks, in a deal facilitated by the museum’s licensing representative, IMG. Inspired by the celebrated artist’s appreciation for nature and color, the collection commemorates Van Gogh Museum’s 50th anniversary this year.  

The collection features short-sleeve button-up shirts, long-sleeve button-up shirts, short-sleeve T-shirts and short-sleeve polos. 

Exploring the more than 35 self-portraits of Vincent van Gogh, Danh Tran, founder and designer, Buttercloth, captures the spirit of van Gogh’s innovation and his love for the craft in Buttercloth’s collection. The collaboration gives both fashion and art enthusiasts a chance to experience the mastery and mystery of Vincent van Gogh on Buttercloth’s soft fabric.  

“Inspired by Vincent van Gogh’s appreciation for nature and color, I try to capture the spirit of van Gogh’s point of view throughout these Buttercloth exclusive garments, with beautiful patterns incorporating Vincent’s rich, colorful paintings,” says Tran. 

“Buttercloth has beautifully captured the spirit of van Gogh’s paintings throughout this collection with eye for detail and inspired by Vincent van Gogh's love for nature, Buttercloth designed a beautiful limited-edition we are all very proud of,” says Marijn Veraart, head, global licensing, Van Gogh Museum. 

Related:Van Gogh Museum: Marketing Masterpiece

 “Much like Vincent van Gogh, a revolutionary artist known for his unique use of different textures, Buttercloth is a pioneering force in the clothing industry owing to its patented new fabrics,” says Marianna Fundator, senior director, licensing, IMG. “Hence, we believe this collaboration is a truly fitting celebration of the Van Gogh Museum’s 50th anniversary.” 

With over 200 paintings, close to 500 drawings and more than 700 letters, the Van Gogh Museum houses the largest collection of works by Vincent van Gogh anywhere in the world. All the products are developed with Vincent van Gogh’s heritage in mind and every purchase contributes to maintaining the Van Gogh Museum activities, during the 50th anniversary celebrations and beyond. 

Read more about:

Van Gogh MuseumIMGEurope

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License Global

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