Des Moines, Iowa-based convenience store chain Kum & Go has teamed with Budweiser for limited-edition t-shirts and tank tops. All proceeds from sales will provide scholarships to families of fallen and disabled soldiers through Folds of Honor.
This is the first merchandise partnership between Budweiser and Kum & Go. It features both a t-shirt and a tank top with the phrase “Kum & Go Drink a Budweiser” in red, white and blue.
“This partnership is about celebrating our country, with two iconic American brands creating a fun way to support our veterans,” says Tanner Krause, president, Kum & Go.
The merchandise is part of a larger summer campaign in partnership with Budweiser’s parent company Anheuser-Busch, St. Louis. A-B will donate $1 to Folds of Honor for every case of Budweiser sold at Kum & Go during the campaign, according to CSP Daily News. They’ll also provide scholarships in September to two people.
The merchandise will be available online while supplies last.