The Smiley Company and clothing designer Boy Meets Girl have created a new streetwear collection to celebrate “more self love.”

License Global

July 5, 2018

1 Min Read

The Smiley Company and clothing designer Boy Meets Girl have created a new streetwear collection to celebrate “more self love.”

The 12-piece streetwear collection features a customized mashup of the Smiley Original icon and the Boy Meets Girl logo, and includes unisex hoodies, sweats, sweatshirts, tanks and T-shirts, all sold exclusively at the high-end concept store, Oscar Paris.

“Smiley is about sharing cool, positive vibes, and we’re excited to collaborate with Boy Meets Girl USA, a brand that also embodies our brand message,” says Nicolas Loufrani, co-founder, The Smiley Company. “Streetwear is a global trend that represents a state of mind and transcends generations and Smiley is experiencing huge growth in this category. Partnering with Boy Meets Girl USA to authentically share our brand’s messaging of self-love and choosing happiness is right on point in today’s fashion climate.”

The Smiley x Boy Meets Girl USA collection retails from $75 to $100, and is available in-store and at boymeetsgirlusa.com

Read more about:

The Smiley Company

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like