July 5, 2018
The 12-piece streetwear collection features a customized mashup of the Smiley Original icon and the Boy Meets Girl logo, and includes unisex hoodies, sweats, sweatshirts, tanks and T-shirts, all sold exclusively at the high-end concept store, Oscar Paris.
“Smiley is about sharing cool, positive vibes, and we’re excited to collaborate with Boy Meets Girl USA, a brand that also embodies our brand message,” says Nicolas Loufrani, co-founder, The Smiley Company. “Streetwear is a global trend that represents a state of mind and transcends generations and Smiley is experiencing huge growth in this category. Partnering with Boy Meets Girl USA to authentically share our brand’s messaging of self-love and choosing happiness is right on point in today’s fashion climate.”
The Smiley x Boy Meets Girl USA collection retails from $75 to $100, and is available in-store and at boymeetsgirlusa.com
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